Take Your Photoshoot to the Next Level With a Beauty Photographer

By Lauren Salapatek | 09/12/2013 3:31:00 PM


Nick Berardi For MODERN's October Ask the Experts section we asked Nick Berardi, photographer and International Top Stylist with Wella Education, why it's important to hire and work with photographers that are skilled in beauty shots, not just fashion or event photography. See his answer.

“Getting a photographer that knows how to shoot hair and make-up can take your looks to a whole new level,” says Nick Berardi, photographer and International Top Stylist with Wella’s Education. “A photographer that’s skilled in beauty shots generally shoots the model from the waist up for a tighter shot. Beauty shots are about the hair cut and the model—the intention is to light the fabric of the hair. As a hairdresser, always make sure you choose a great model. If you don’t, then make sure you have an exceptional make-up artist. Everything has to be perfect close up because during beauty shoots you are glamorizing the hair and face, which you are turning into a statement.

“A fashion and events photographer is focusing more on the model and the clothes—so their intention is to light the fabric of the clothes. In both situations, the lighting is completely different. A photographer that’s experienced in beauty shots will know how to light the hair, the face and minimize the weak portions of the face. A photographer skilled in fashion and events will be more experienced lighting up the clothing.

“The best way for a hairdresser can show off their work is through a photograph. So many people want to promote themselves, and one of the major ways to do it is through photos. An experienced beauty photographer is crucial, but so is getting a great model and make-up artist, working with someone who knows how to work with beauty lighting and hiring a fun and outgoing team.”





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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