Eye on Apps

By Lauren Salapatek | 04/22/2011 10:39:15 AM


More and more beauty manufacturers are launching apps for iPhone, iPad and smart phones that provide targeted information with a touch of a button.

Schwarzkopf Professional has developed a stylish application called the Igora Educator App, which provides users access to hundreds of hair color formulas. The app contains four primary functions: Create Formula, My Clients, Hints and Tips, and Browse Educator.

Create Formula allows users to select the client’s target color by choosing from the series and shades in Schwarzkopf’s Igora color line. After target color selection, the user then proceeds to white/gray level selection, application type, and natural level hair color. Once the data is entered, a formula is provided to mix the Schwarzkopf color products.

Hints and Tips includes: concentrates, color correction, special recommendations, color refreshing, and toner and developer tips.

Browse Educator allows the user to browse through the graphic versions of the original System Educator pages, with a contemporary page-fl ipping look and feel.

For details visit schwarzkopf-professional.com.

Stay tuned for more app news and download MODERN’s app at modernsalon.com/app or modernsalon. com/ipad.





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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