We will also put aggressive programs in place to combat diversion. When a company’s products are as popular as these, it is inevitable that we will encounter diversion, but we will set protocols in place to combat that. I am excited also to make the transition from the large corporate environment to a smaller company. It is something of a risk to take the corporate philosophy to an entrepreneurial company where the culture is so defined and so vital. There is a real family feeling at Keratin Complex and it is a challenge to achieve a balance between a more corporate mind set and the unique identity and vitality of a smaller organization.
For me, the move to an independent company like this means a commitment to serving the industry and being part of creative new programs and products, being part of the passion this team has for what they do and working to both protect and add to the accomplishments that the Keratin Complex team has already achieved.