Evo launches Fabuloso

By Valeria Fanelli and Lauren Salapatek | 08/15/2012 10:37:00 AM

 

Evo has launched Fabuloso, a new line of color conditioning enhancing products that protect and nourish color-treated hair. Fabuloso is considered a semi-permanent color, lasting at least six-eight washes. The product can be used with any shampoo and should stay on the hair for 30 seconds to three minutes depending on how much enhancement is desired. The product is a conditioner as well and will soften hair and help with flyaways.

Fabuloso is available in six different shades:

-Light beige, recommended for dull, dry, color-treated blonde to very light blonde hair to achieve a light beige tone.

-Platinum blonde, recommended for dull, dry, color-treated blonde to very light blonde hair to achieve a clean blonde tone -remove yellow tone.

-Caramel, recommended for dull, dry, color-treated dark blonde to light blonde hair to achieve a caramel/dark golden blonde tone.

-Purple red, recommended for dull, dry, color-treated medium brown to blonde hair to achieve a purple red tone.

- Mahogony, recommended for dull, dry, color-treated medium brown to dark blonde hair to achieve a mahogany/red brown tone.

- Chestnut, recommended for dull, dry, color-treated medium brown to dark blonde hair to achieve a chestnut/warm brown tone.

How to use:

STEP 1: Wash and towel dry hair.

STEP 2: Wear gloves.

STEP 3: Spread four-eight pumps, depending on hair length, with comb or fingers.

STEP 4: Wait three minutes, then rinse until water runs clear.

Benefits:

-An instant color + a nourishing treatment in one.

-Cationic hair dyes bond ionically to the hair fiber.

-No ammonia/no peroxide - gentle on the hair and scalp.

-Maintains and extends the color life of color-treated hair.

-Results in three minutes.

-Smoothing/anti static effect - polishes the cuticle to reduce frizz and give brilliant shine.

-Restores and maintains moisture balance.

-Softens, nourishes and detangles without weighing hair down.

For more information, visit: evohair.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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