click image to zoom(From left) MODERN's Alison Shipley; Celebrity Stylist Dean Banowetz; MODERN's Lauren Salapatek; Genacelli Salon's Joseph Cartagena, Modern Editors just recently visited Genacelli Salon in Chicago to preview a new product called the InStyler IQ, the salon professional version of the original InStyler, Amazing Rotating Iron.
In order to meet the needs of working stylists, the design team for this product spent three years developing and testing this new tool, and now it’s finally ready to be introduced to the public. “The consumer version of the InStyler was not calibrated to be left on all seven days of the week, for many hours of the day,” says Brand Development and Styling Expert, Hollywood Hair Guy, Dean Banowetz. “The new InStyler IQ is customized for the salon stylist so they can use it more frequently.”
This new styling and straightening tool can straighten curly hair and tight curls; create a flips at the tips of the hair; flip out the hair; provide extra lift and volume with both fine and short hair; curl the hair AND you can even create modern vintage-looking finger waves (which we will show you how to do in the steps below).
Banowetz uses the InStyler IQ in the salon and on-set with his celebrity clients. He says that it’s especially valuable when he has to style lots of extras on movie sets. “You can give them luxurious blow-outs and transform their hair in a matter of minutes based on the sectioning that you do.” It’s valuable for the salon stylist because it can also give their clients celebrity-worthy blowouts in less than a half hour.
Available in two barrel sizes, the ¾” barrel is ideal for piece work, shorter hair styles and tighter bangs and curls, while the larger barrel is ideal for medium to longer hair styles, beachy waves and luscious volume. A notable feature about this product is that it’s very ergonomic for the stylist. It even features a temperature dial at the bottom of the iron, so that you don’t accidently turn it off when styling the client.
According to Banowetz, the next step for the InStyler team will be launching various kinds of bristle pods that customize to your clients' hair (fine, normal, thick…etc.) So far the InStyler IQ is currently being distributed in the South Eastern states, and will be distributed in the North Eastern states in September. Retail value is $199.00 in the salon. For more information on the product, visit www.instylerpro.com.