Meet The New Miss CHI 2013!

By Lauren Salapatek | 03/28/2013 10:06:00 AM

 

click image to zoom Farouk Systems is proud to announce Nathalie Den Dekker, Miss Netherlands Universe 2012, as the new Miss CHI 2013 and official spokesmodel for the brand.

The first annual Miss Universe CHI Model Search began the night of the Miss Universe 2012 pageant. 89 Miss Universe 2012 contestants competed for votes from their fans to become the official spokesmodel for the CHI brand and claim the title of Miss CHI 2013.

Over 300,000 fans from around the world casted their votes for their favorite contestant and after two months the winner was finally revealed at America’s Beauty Show in Chicago.

“It is an honor to be the first Miss CHI and I am so excited to be working for one of my favorite brands.  CHI helps girls all over the world by giving them the tools and products they need to feel more confident, and more beautiful— I am so happy to be a part of it all,” says Dekker.

“We couldn’t have found a more perfect fit for our first official CHI spokesmodel. Nathalie genuinely loves the CHI brand and is more than ready to share that with the world,” says Ali Moon, PR Manager for Farouk Systems.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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