NovaLash Honors Lashionistas in Third Annual Event

By Lauren Salapatek | 02/12/2014 9:25:00 AM


Beauty’s best came together for NovaLash’s third annual LashOff Awards Ceremony in Houston’s up-and-coming museum district. Gathering at the Hotel ZaZa, employees, lash artists and trainers, invested associates and past LashOff winners gathered to congratulate this year’s eyelash extension experts: Karlene Smith of Bellingham, WA, the Lash Artist of the Year, and Fan Favorite, Bianca Martinez of Yuma, AZ.

Both lash artists received trophies for their talents as well as monetary recognition for their wins. “This is a special night,” says NovaLash CEO Sophy Merszei. “These talented lash artists beat out our largest pool of contestants for this honor. Their dedication to meticulous lash application embodies what we as a company believe all customers deserve!”

Later in the evening, NovaLash Financial Controllor Susan Richie was presented with the Employee of the Year Award. Receiving more “Employee of the Month” nominations than any other individual on staff, Richie exemplifies commitment to the company and a “can-do” attitude, attests COO Beth Fetzer.






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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