It was announced at a press conference in New York this week that the more than 2,000 Marriott hotels throughout North America will now offer Paul Mitchell products to their guests as amenities in their hotel rooms.
"Clients will now be drawn to professional products more than ever," said John Paul DeJoria, co-founder and CEO, Paul Mitchell Systems, at the press conference. "Guests staying in Marriott hotels who are not used to luxury professional products will have a chance to sample and ideally head to the salon for both services and to purchase products."
In 2011, more than 23 million bottles of shampoo were used in any of the four Marriott Hotel brands (Courtyard, Springhill Suites, Residence Inn and TownePlace Suites). This is in addition to 15 million bottles of conditioner. The products featured at the hotels include Paul Mitchell Awapuhi Shampoo, The Detangler and Awapuhi Body Bar.
“We know quality amenities can make the difference between a good hotel stay and a memorable one,” said Brian King, senior vice president, Global Brand Management, Marriott International. “Research shows us that guests really want a brand name when it comes to shampoo and conditioner. This partnership allows us to feature great products that guests recognize and value, thereby enhancing their overall travel experience.”
Added DeJoria, “Paul Mitchell has been a style arbiter for more than 30 years, committed to producing professional hair care products that deliver high-performance results. This partnership merges two brands that are icons in their respective industries to create one of the largest amenity partnerships to date.”
“In researching partners, we look for alignment in a variety of angles including social responsibility views,” said King. “Paul Mitchell was the first beauty supply company to announce that they do not conduct or endorse animal testing. Overall, this is a perfect fit for us and a great win for guests.”