“It’s not good allowing clients to push aside their services until the fall rolls around. That’s why we need to create incentives and reward systems throughout the year to keep a steady flow of customers in our salons all year long,” says Paul Chambers. “Many of our clients who have children have challenges in preparing them for the ‘back-to-school’ season. Why not make it more convenient for those clients—with one-stop shopping during this time of the year—by including the rest of her family! Here are a few tips to increase traffic, retail sales and referrals.”
1. Offer a group booking so parents can bring in their family for a family rate.
2. Extend a special ‘back-to-school’ offer on retail products when clients bring two or more of their family members.
3. Create ‘back-to-school’ beauty supplies in travel size bags for parents, students and teachers which also make a great gift item for any time of the year.
4. Offer a semester refresher promo on highlights or hair cuts to first time students and teachers.
5. Offer moms a ‘beauty after the madness’ promo. Have her bring in a neighbor, best friend or co-worker, to receive a scalp treatment with a free bang trim, or a facial with free polish change.
click image to zoomTom Porter How can a stylist/colorist promote ‘back-to-school’ services to a younger clientele? What are some strategies for drawing in new and returning clients during this time of the year?
“August and September are when students are returning to school and adults are resuming their regular routines after a summer jam-packed with fun in the sun,” says Tom Porter, President and Founder of Malibu C. “Salon professionals need to communicate to their clients that ultimately, summer is the season that lends itself to the development of hair and skin issues due to an increased exposure to oxidizers (sun, wind, water), which for salon professionals makes it the best time of year to grow business by offering solution-driven prescriptive treatments, especially to the younger clientele.”
“In the same way doctors draw patients in the flu season, salon professionals can draw in new and returning clients at the end of the summer with add-on treatments. Be careful to avoid imitations of true wellness products, such as clarifiers, which use less effective reducing agents instead of vitamins or food-grade ingredients.