Tune into NBC’s The Celebrity Apprentice
on May 1 to see Farouk Shami, executive
chairman and founder of Farouk,
and Farouk Systems Global Artistic Board
stylist Joe Anthony Pena and stage
partner Rocky McCormick. Shami will
serve as a guest judge while Pena and
McCormick will use Farouk products on
the show—and that’s all we can tell you!
Watch the episode to find out how these
products and stylists will be featured in a
Celebrity Apprentice task. We talked exclusively
with Shami to get the scoop on
Farouk Systems’ involvement.
MODERN: What was your reaction when you found out you were going to be featured on The Celebrity Apprentice?
Farouk Shami: I was very excited about this partnership opportunity and to work with Donald and The Celebrity Apprentice cast.
MS: What was your favorite part about participating in the episode?
FS: The hairdressers are on network television in prime time! To bring a national audience to the professional salon industry supports everything we stand for. The celebrities and crew were all fantastic to work with as well.
MS: Which products were used on the show?
FS: Ammonia free CHI color, CHI Magnified Volume, BioSilk, Made in the USA CHI Ceramic Hair styling Irons and Hair Dryers, Farouk Royal Treatment wetline and tools. We are also offering special promotions tagged “As seen on The Celebrity Apprentice” including BioSilk Trio, CHI Magnified Volume Spray Trio, Farouk Royal Treatment by CHI Duo and CHI Hairstyling Iron Combo with CHI Magnified Volume Stylist Kit.
MS: When do we tune in?
FS: The episode will air May 1, on NBC at 9 p.m. EDT. Don’t miss it. It will benefit hairdressers everywhere.