Farouk + The Donald = Must-See TV

By Lauren Salapatek | 04/11/2011 11:48:19 AM


Tune into NBC’s The Celebrity Apprentice on May 1 to see Farouk Shami, executive chairman and founder of Farouk, and Farouk Systems Global Artistic Board stylist Joe Anthony Pena and stage partner Rocky McCormick. Shami will serve as a guest judge while Pena and McCormick will use Farouk products on the show—and that’s all we can tell you! Watch the episode to find out how these products and stylists will be featured in a Celebrity Apprentice task. We talked exclusively with Shami to get the scoop on Farouk Systems’ involvement.

MODERN: What was your reaction when you found out you were going to be featured on The Celebrity Apprentice?

Farouk Shami: I was very excited about this partnership opportunity and to work with Donald and The Celebrity Apprentice cast.

MS: What was your favorite part about participating in the episode?

FS: The hairdressers are on network television in prime time! To bring a national audience to the professional salon industry supports everything we stand for. The celebrities and crew were all fantastic to work with as well.

MS: Which products were used on the show?

FS: Ammonia free CHI color, CHI Magnified Volume, BioSilk, Made in the USA CHI Ceramic Hair styling Irons and Hair Dryers, Farouk Royal Treatment wetline and tools. We are also offering special promotions tagged “As seen on The Celebrity Apprentice” including BioSilk Trio, CHI Magnified Volume Spray Trio, Farouk Royal Treatment by CHI Duo and CHI Hairstyling Iron Combo with CHI Magnified Volume Stylist Kit.

MS: When do we tune in?

FS: The episode will air May 1, on NBC at 9 p.m. EDT. Don’t miss it. It will benefit hairdressers everywhere.





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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