THE EVENT: Professional Beauty Association’s International Salon and Spa Expo.
WHERE: Long Beach Convention Center, Long Beach, California.
THE DETAILS: ISSE hosted more than 440 exhibitors on its newly reconfigured and expanded 137,000 square-foot show floor. Conair/Rusk, Clairol Professional, Wella/Sebastian, Nioxin, OPI, TIGI, CND, Farouk Systems, FHI Heat, Color Express and TouchSuite Salon Software were some of the popular booths where attendees were introduced to trends, treatments and products. Both Sally Beauty Company and Beauty Systems Group returned to the event this year. More than 33,000 salon professionals participated in more than 250 classes covering hair care, skin care, nail care, massage and business practices. For the first time, massage therapists were able to earn continuing education credits at ISSE. Headliners at Technical Theater and International Fashion Theater included Charlie Price, Orlando Pita, Kim Vo, Bennie Pollard, Martin Parsons and Tabatha Coffey.
STATS: PBA reports that attendance at ISSE was significantly greater than at the 2008 show and exceeded expectations for this year. The show will return to Long Beach January 30 to February 1, 2010. For more information, visit www.probeauty.org or call 800-468-2274.
ECONOMIC FEEDBACK: “Even in an uncertain economy, beauty professionals trust ISSE will deliver high-quality, innovative exhibitors and educators,” said Lee Rizzuto Jr., chair of PBA Governing Council and senior vice president of Conair/Rusk. “It’s clear by the number of attendees and their feedback, ISSE delivered on its commitment to the industry, and we look forward to an even better show in 2010.”
THE LAST WORD: “I am always excited to be associated with the legendary ISSE show in Long Beach, which is one of the most professionally produced beauty events,” said theater headliner Charlie Price. “ISSE is not only where I got my start with Shear Genius, but it is a first-rate educational event and I encourage everyone to attend.”
Headliner Bennie Pollard of Benniefactor with finished models on the ISSE International Theater stage.
Marilyn Ihloff of Ihloff Salon and Day Spas in Oklahoma and Cary O’Brien of Cary O’Brien’s Design and ColorSpa in St. Charles, Missouri conduct a PBA Salon/Spa Best Practice workshop at ISSE.
Sally Beauty Company returned to ISSE this year with a crowd-pleasing exhibit area.
Ultimate Beauty Companies presented this 2009 C-Class Mercedes to Leo and Soo Hong of Sol Beauty Supply at its Ultimate Mercedes Giveaway during ISSE.