“I work with our marketing teams to bring that hairdresser point of view to the development and use of the products. I’ve had a chance to work on all the continents and I have learned that hairdressers across the world are all the same—they all love beauty and they are beauty-involved. After thirty years, I have never done anything else, I have never gotten bored, I love the industry, I love hairdressers. That is why Kallista came into being.”
Kallista Beauty is the brainchild of Parodi and her business partner, co-founder and managing director George Frantzis. It will feature products developed solely for the salon professional, starting with the launch of two hand creams formulated to protect hardworking hands and prevent work-related skin irritations.
“I’ve met stylists who said this work kills my hands, my back, my feet—I can’t take it. They have had to leave the industry. George and I have worked together launching brands and we have always made products that went through the hairdresser to the client. But I started to ask myself: who is taking care of the hairdresser?”
Kallista Beauty (which means “most beautiful” in Greek) will be and Gillette, from her home-base in Geneva, feels this has been a natural evolution.
“Hairdressers are giving people and they take care of everyone else before themselves and we know that their hands are their most important tools.This industry has been so extraordinarily rewarding to me I have to give back. If a five year old girl growing up in a small town in North Dakota can have an incredible career in beauty and live her dreams every day, I want every hairdresser to be able to say the same.”