Just a few years ago, skin care was pretty much relegated to wrinkle reduction and pampering. But nowadays, it's a much more democratic practice. Kids and guys, mothers-to-be and the post-menopausal—everyone is finding solutions in the hands of their esthetic practitioners. Here are some innovative protocols and service ideas for people of every age...proof that it's never too early and never too late to treat and delight your clients.
There's no question that kids today are more sophisticated than they were a generation ago. And while we may have dreamed of becoming princesses, our children—from toddlers to pre-teens—can actually be treated like royalty at Simon Says, a salon and spa created just for them.
Located on the basement-level of the Marshall Field's department store in suburban Chicago, the simplified services are child-friendly, as is the furniture, which features an adjustable-height nail bar and video games and DVD players at every station. The rest of the dÃƒ©cor is orange and blue and ocean-themed. For skin care services, founder Scott Knapp uses natural, chemical-free products from California Baby.
"It is completely designed around children," Knapp says of his kid-friendly concept. "Everything is scaled to their size." That includes prices, where manicures (consisting of soaking, moisturizing and polish) start at $5, pedicures at $15, and facials at $5. And his pint-sized clients are enjoying getting glam: "Little girls have been interested in beauty since the beginning of time," says Knapp, "and now they have a place that's just for them."
the simon says "facial" for kids
1. Settle child comfortably in reclining chair or facial bed.
2. Spray face with California Baby scented hydrating mist.
3. Apply appropriate moisturizer.
4. While moisturizer absorbs, lay fresh slices of cucumbers on child's eyes.
5. To finish, remove cucumber slices, and help child out of the chair.
Susan Tierney, CEO of Seventeen Studio.Spa.Salon, knows how to brighten a teenage girl's day. Her beauty mecca in Plano, Texas, caters to pre-teens and teens (although it accommodates adults, too), and offers massage, facials, spray-on tanning, waxing and body services. The Make-Up Bar allows girls to play, while the Pedicure Pit, a pillow-filled room that accommodates eight, is the perfect place to gather with friends. Not enough entertainment? There's also an on-site kiosk that plays the newest music videos and an Internet Bar for web-surfing. For special occasions like prom or homecoming, groups can book custom spa parties.
Despite all the fun, the spa takes teen skin seriously. There is no shortage of acne-fighting weapons, including the Dermalogica line, whose products and protocols are used in the Acne Attack Facial and the Flip-Side, a back facial.
"We perform the same steps on teens as we do on adults," says Tierney. "It's not a teenybopper facial; we use high-quality products and customize it just for them." In fact, the services are so effective that moms are coming in with their teenagers and booking their own appointments. "Half of our business is mothers," remarks Tierney.
Tierney should be familiar with the teen set; she worked for Seventeen magazine for twelve years, and the spa licensed its name from the publication. She notes, "The concept didn't exist when we started, but my experience told me that teens were ready for these kinds of treatments."