Hot Holiday Categories

By Modern Salon | 10/23/2009 11:13:06 AM

 



K-PAK Oil in gift set.
These categories are hot for the holidays and beyond. Find ways to add or emphasize these peak performers in your product and promotion plans for the season.

STRIKING OIL

High-end oil treatments with natural and unique ingredient stories have been like liquid gold for many salons. Leading brands are adding value with extra benefits. Joico blends manketti, argan and evening primrose oils into K-PAK Color Restorative Styling Oil, formulated to nourish hair while protecting hair color from fading. As a styling aid, it reduces drying time and provides vibrant shine without weight.

Aquage’s latest entry into its popular line of styling, finishing and treatment products is Aquage Silkening Oil, which features a translucent formula to keep hair color true, and also claims to reduce hair drying time as much as 40 percent.

ANTI-THIN IS IN!

According to the American Academy of Dermatology, half of both men and women will experience hair loss by the time they have reached their fifties. While Nioxin remains the award-winning category leader (and now offers a 60-day, money-back guarantee)  this product and service category is also drawing a host of innovative industry brands into the mix.

Joico recently launched the new Clinícure line, focusing on natural, botanical formulations to promote healthy scalp and fuller volume.

Ask your sales professional to review all the options in thinning hair solutions, and consider going through available classes and online tutorials. At the very least, you should be ready to talk about this important and often sensitive topic with the many women and men who are challenged with thinning hair issues.

EASY ENHANCERS

In addition to full-on hair extensions and easy add-in pieces, clients are clamoring for easier and instant access to longer, lusher lashes and simple-to-maintain nail enhancers.

One of the biggest buzz builders in nail services in 2009 is OPI’s Axxium Soak-Off Gel Lacquers, which provide a great option for long-lasting color this holiday. These long-wearing, fast-drying, UV-cured formulas produce a perfectly polished finish that lasts up to two weeks,  available in an array of OPI’s best-selling shades. Expect these manicures to last long after the final package is unwrapped!

 

 

 

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