Modern Proview: Spa Services for Spring

Adding new services or making modifications to old ones is an important business strategy for spas. And offering one-of- a-kind services will separate your spa from the rest. This month, we asked MODERN’S Proview Panel members: Do you offer any unique services at your spa?

• 80 percent of MODERN’S Proview Panel predict an increase in their spa business for 2011.
• 34 percent of MODERN’S Proview Panel add new services and/or tweak old services on their spa menu quarterly.

“Fusion massage is our signature spa service which incorporates a body polish and water therapy followed by a massage. We are also working more on ‘cocooning,’ which basically is when the client is wrapped up in the sheet underneath them and beginning on one side of the body the therapist will slide her hands underneath the edge of the body and gently rock beginning on the upper of one side and rock down one side and up the other. It is very soothing and relaxing.”
—Pat Helmandollar
president of Savvy Salon and Day Spa, Charlotte, North Carolina

“Ear candling. This service helps with several ailments— sinus problems, wax build-up, water build-up from scuba diving or swimming—it’s very relaxing and beneficial.”
—Shyla Kurnick
designer stylist/co-owner of Avalon Salon and Day Spa Deer Park, Illinois

“Our Cocoa Body Scrub is one of our guests’ favorite services. They receive a dry exfoliation and then an application of the Cocoa Body Scrub, which is a mixture of sea salts, essential oils and dry cocoa along with their choice of tangerine, vanilla or peppermint aromatherapy oils. At the beginning and end of the service, they are given a square of dark organic chocolate to let melt in their mouth.”
—Sara Cruncleton
spa director of Ihloff Salon and Day Spa Norman, Tulsa, and Kansas City

“We offer as an add-on service to any spa visit, a 20-minute relaxation time in our dry hydrotherapy bed. This bed is like being in a cocoon of warm water but the client remains completely dry. As you are immersed inside the bed, a ceiling screen plays nature views with soft lighting and relaxing music.”
—Steve Napier
master stylist/education manager of J. Bentley Studio and Spa, Columbus, Ohio

“We are now featuring the Thai body stretching massage. The Thai massage is a great warm-up before any exercise program.”
—Angela Guido
owner of Daryl Christopher Wellness Salon and Day Spa, Waltham, Massachusetts


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