Farouk Shami, founder and chairman of Farouk Systems and the CHI, BioSilk and SunGlitz brands, has devoted his life to the professional salon industry.
Farouk Shami wears many hats: Miss Universe and Celebrity Apprentice judge, visionary, humanitarian, industry icon, entrepreneur, but Shami, describes himself with one word—hairdresser.
Shami has grown his hair care empire by following these guideposts— environment, education and ethics— with the hairdresser as his constant source of inspiration.
In the early ’80s, as a busy Texas salon owner and in-demand colorist, Shami developed an allergy to ammonia. But in adversity, he discovered opportunity.
“The start of Farouk was due to my allergy. This was my specialty, my income, my life. My choice was to give up or find a solution.” The result of his efforts was SunGlitz, an ammonia-free hair color and lightening system.
Motivated by this success, in 1986 he started Farouk Systems. His commitment to creating healthier products continued with CHI blow dryers, which emit low levels of electromagnetic fields (EMFs).
Farouk Shami and his longtime business partner, John McCall, with Miss Universe 2010 Ximena Navarrete. Shami’s Texas ranch has 10,000 olive trees and an organic herb garden that will be incorporated in product formulas and into a soon-to-launch natural skin care line. Shami is also preparing a more natural way to add volume and curl.
Shami has made a commitment to bettering education and the environment in the salon. “If you’re going to be a hairdresser, be the best hairdresser. Work hard and attend shows, seminars and really learn the business. You need to have the education and the confidence to talk to clients about the products they should be using. It’s not just about cutting and coloring; recommending is also part of your role.”