Sexy Hair Concepts Artistic Creative Director Rafe Hardy credits early mentors for his success.
When a hairdresser creates in a way that is effortless, almost second nature, they have “good hands.” This folksy way of describing sophisticated skills suits Rafe Hardy.
Louisiana-raised, Hardy’s easy grace and approachable style reflect his rural roots and have helped him win over hairdressers worldwide. His path forward was paved with positive role models who urged him to pursue a life in beauty.
“My mother was a hairdresser, and I had a cousin and uncle also in the beauty business,” says Hardy. “I would hang out with my mom after school. Everyone was creative, interesting and genuine, and they loved their jobs. My mom’s clients always left happy.
“I never thought about hairdressing as a career until I got out of the military at 21. I knew I could cut hair because I had been watching my mom since I was eight, and I knew beauty school would be a creative outlet.”
An Informed Decision
Hardy was encouraged to audit classes for two days at beauty school to help him make an informed decision. “After those two days, I said, ‘Where do I sign?’ It was fun, interesting and I knew I could make a living helping people look and feel good every day.”
Rafe introduces new Sexy Hair Master Artists.
While in school, his instructor Sue Navarre talked to good friend Sam Brocato about Hardy. “Sam had his salon in Baton Rouge and his own product line. I started working on the line with his Creative Director.”
In addition to making this valuable introduction, Navarre also pushed Hardy to get serious about his craft and career.
“I told Sue I wanted to get an instructor’s license and she said there is no way you are going to stay in Hammond, Louisana. She said, ‘You need to touch more than 30 people a day.’”