Women of Business Substance

In October 2011, MODERN SALON Media paid tribute to successful, inspiring, leading women throughout the professional beauty industry. In MODERN SALON, we gathered insights from 30 “Women of Style”—working, salon-based hairdressers. In SALON TODAY, we interviewed 12 “Women of (Business) Substance,” a group of leaders from different aspects of the beauty biz. We also invited our sponsors to spotlight successful women from their networks. The stories, philosophies and strategies shared were fascinating! Here, we’ve gathered all of the complete profiles and responses.

• MODERN SALON’S Women of Style
• SALON TODAY’S Women of Business Substance
More Industry Women of Beauty

Stay tuned for more coverage from MODERN SALON Media on women of style, women of substance, women of beauty.



Women of Substance: Sara Jones

By Stacey Soble | Updated: 10/08/2011 4:02:00 AM
With a cosmetology license in hand, Sara Jones blazed a career path that’s brought her to lead Joico/ISO, one of the most dynamic manufacturers in industry. After working two years behind the chair, Sara Jones became an educator for Redken, traveling a five-state region in the Midwest educating salons in haircolor. She eventually moved into sales management, holding executive positions for several top manufacturers, including Wella, Graham Webb, Sebastian and Matrix, before finding her way to Joico in 2005. In 2011, Jones was named the City of Hope’s Spirit of Life Honoree and she spearheaded a year-long industry campaign which raised $1.2 million for the healthcare facility.
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Women of Substance: Jane Wurwand

By Stacey Soble | Updated: 10/08/2011 3:44:00 AM
As a teenager, Jane Wurwand worked at a salon in her native United Kingdom as a “Saturday Girl,” an entry-level apprentice that sweeps hair trimmings and sorts through and sterilizes hair-pins. But she fell in love with the business, and when she discovered skincare, she found the career path she would blaze. Today, Wurwand’s Dermalogica line is sold in more than 80 countries and her International Dermal Institute offers curriculum in 40 global locations. In 2011, Wurwand expanded her vision beyond skincare by establishing joinFITE (Financial Independence Through Enterpreneurship) to extend microloan to women in need around the world to help them establish businesses that can provide for themselves and their families.
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Women of Substance: Denise Provenzano

By Stacey Soble | Updated: 10/08/2011 3:29:00 AM
In addition to building a small salon family dynasty just outside of Chicago, Provenzano actively serves on the board of Cosmetologists Chicago for more than 10 years, currently as its secretary. The association has credits Provenzano’s leadership position as helping shape salon owner events and education available through America’s Beauty Show. Back in Naperville, she’s shaping a strong business she eventually plans to pass down to her two sons—Sam, 36, and Nick, 33— and their families.
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Women of Substance: Patricia Owen

By Stacey Soble | Updated: 10/08/2011 3:10:00 AM
Patricia Owen’s beauty career started behind the counter as an educator and makeup artist for Estee Lauder cosmetics. Later, she opened FACES as a small ladies retail boutique on Hilton Head Island, then over the years transformed into an award-winning day spa. In addition to beauty, Owen’s biggest passion is business, and over the years her involvement with her local Chamber of Commerce led to her sitting on the boards of the U.S. Small Business Council and the U.S. Chamber of Commerce, involving her in national conversations about issues, such as taxes, access to financial regulation and health care reform. She’s even represented the small business owner in testimony before the U.S. Congress.
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Women of Substance: Debra Neill Baker

By Stacey Soble | Updated: 10/08/2011 2:55:00 AM
Soon after taking her first job as an esthetician, Debra Neill Baker realized she had too much energy to be in a room with one person at a time. She found herself carefully observed the relationship between the hairdresser and the client and soon made it her personal mission to help the salon and the stylist understand the power and influence they have through their clients. It’s a mission she continues today, as she helps lead Neill Corporation, the largest Aveda distributorship, the owner of SalonBiz software and the Paris Parker Salons, and the founder of Serious Business, an educational forum that draw more than 1,000 owners, managers and stylists each year.
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Women of Substance: Paula Malloy

By Stacey Soble | Updated: 10/06/2011 2:44:00 PM
At 29, Paula Malloy determined she was ready for the next step in her career and boldly sold her salon. For Malloy, the next step was Sebastian, where she worked first in sales, then as the brand’s education manager, and eventually adding the responsibility of heading the company’s research and development department. In 2003, the need to be closer to the energy of the salon and the working stylist led Malloy to her current role at JCPenney Salons. There she leads within the company’s salon division, which has 17,000 stylists, and she’s emerged as a leader within the industry as the first female president of the International Salon Spa Business Network.
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