How OPI Names its Polish Colors

By Alison Alhamed | 02/06/2012 2:21:00 PM

 

"I always say OPI is the Starbucks of nail polish," says OPI Vice President Suzi Weiss-Fischmann. "Nobody just has a cup of coffee anymore, you have an experience. OPI made nail polish  an experience, and then it became an acceessory. And today, I think it's the hottest acessory in fashion."

MODERN editor Alison Shipley recently got the opportunity to sit down with Weiss-Fischmann, the "First Lady of Nails," to learn all about the polish-naming process. Sit it on the interview!

 

 

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.

 


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