Moreno_2AFTER

Hair: Addam Moreno, Joico Guest Artist and Color Specialist
Photography: Babak
Make-up: Cheryl Gushue

The new collection, called Ghost, from Joico guest artist Addam Moreno toys with perception—teasing the eye and challenging realities. Fuschias and pastels, created using Vero K-PAK Color and crème lightener, combined with subdued make-up and effects, add to the ghostly pallor. “I imagined the afterglow of a blinding camera fl ash,” Moreno says, “where outlines blur and colors dance.” Like an X-ray, there is little more than collarbones and opaque fl esh, and the fl ashes of cool blue and magenta hair color evoke the lingering traces of the colorized X-ray camera flash.