“People think to have healthy hair, you need shiny hair,” says American Crew Creative Director Craig Hanson. “But a matte look is very modern for men, and the hair can still be healthy.”

Try it: Apply American Crew Ultramatte Gel to hair and brush against the growth pattern. Add a little American Crew Boost Powder to intensify the matte finish and add texture and separation.

HOLIDAY HAIR: Modern Matte Look that Defys Gravity