Luis Alvarez Goes Against the Grain: New Aquage Collection

By Alison Alhamed | 08/30/2013 2:16:00 PM


Hair and photography: Luis Alvarez

Assisted by: Lauren Reminick

Make-up: Wanda Alvarez

Fashion styling: Patric Chauvez

In the Against the Grain collection, Aquage co-founder and creative director Luis Alvarez uses a combination of texturizing products and tools, hair wefts and imagination to create low-commitment/high-impact transformations.

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“In today’s world, we tend to think of cut and color as the way to transform a look,” says Alvarez, who was encouraged by the “evermorphing” world of fashion, where session and runways stylists don’t have the luxury of dramatically changing a model’s cut and color. “Texture is the easiest way to transform your clients—it’s low commitment, but the change is major.” The random, organically diffused texture of wood served as inspiration for Alvarez to bend the rules in this story of textural transformation. Alvarez used Aquage Sea Salt Texturizing Spray to achieve the deconstructed, organic waves and Biomega Behave to tousle the curls and tame the braid. A smooth finish is created with Aquage Silkening Oil Treatment.

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“Some of the most extraordinary creative ideas come when we take our inspiration from ordinary things others pass by without a thought—the artist in us begs us to ask, ‘What if?’” Alvarez says. Like this chaotically cool style, created from piles of trimmed shards of hair that were formed and constructed using Aquage Finishing Spray.

Wrap your head around an asymmetrical whirl of spiral coils, created with a mini-curling iron and Aquage’s firm-holding, nonaerosol Working Spray.

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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