Inspired by the Aveda Heart Lands Collection, Athena Salon and Spa created a collection which marks a return to simple, rustic, American Style. Their backdrop was a historic railroad station, featuring both men and women of the Heartland.

COLLECTION: Athena Salon and Spa Heartland South 2013

"We met collectively as a team over a 2 to 3 month period to decide our direction and plan of the collection or trend," says stylist Mary Rolling. "From there, we discussed and created the design of the hair, make-up wardrobe and location of the photoshoot. We chose Tallahassee’s Historic Railroad Station for the shoot, and the clothes were provided by a local Vintage store, Avant Garb. We wanted the main focus be men; however we decided to incorporate women to launch our new Vomor hair extensions."

Shelly: We used Aveda Extra Lift Pastel Blonde Series to give Shelly’s hair extra dimension and applied Vomor extensions to add length, volume, and color. Shelly’s hair was upstyled with soft volume using Aveda Volumizing Tonic and Aveda Air Control Hair Spray.

Angela: We enriched Angela’s color with Aveda Full Spectrum Protective Permanent Crème Hair Color. We added length, volume and color with Vomor extensions. Angela’s hair was styled in a loose fish tail braid, using Aveda Volumizing Tonic and Aveda Brilliant Hair Spray for a look that is both practical and intricate.

Jack: First Jack’s hair was given a gloss with Aveda Full Spectrum Deposit Only Color Treatment Hair Color. Jack’s hair was styled in a traditional pompadour, an American favorite, using Aveda Men’s Firm Hold Gel and Aveda Men’s Grooming Clay.

Ryan: Ryan was given some warm natural highlights using Aveda Full Spectrum Deep Extra Lift and Deposit Crème Color for Dark Hair. His hair was styled in loose tousled waves using Aveda Men’s Firm Hold Gel and Aveda Men’s Grooming Clay.

Byron: We blended Byron’s grey with Aveda Full Spectrum Deep Extra Lift and Deposit Crème Color for Dark Hair. Byron’s hair was styled with a deep side part, a simple yet polished look, using Aveda Men’s Grooming Clay and Aveda Control Force Hair Spray.

Credits for the shoot:

Hair: Mary Rolling, Jennifer Warner, Sarah Millar, Natalie Papienski

Make-up: Sarah Millar

Models: Byron Burroughs, Ryan Bonhardt, Jack Rolling, Shelly Searcy, and Angela Burroughs,

Clothing: Avant Garb