Air, fire, water, earth and love are the five elements in the cult classic sci-fi film The Fifth Element, which starred Mila Jovovich, and the latest collection from Joico Guest Artist, Chad Demchuk, is inspired by all of them. With fashion styling by Keith Bryce emulating Jean Paul Gaultier’s original film costume design, Chad’s models represent each of the film’s elements including the most important – love. From masculine and edgy to pixie and demure, this collection stylishly embodies a sense of effortless power, and grace with a twist.
Cut & Style: The cut is a long, layered, squared-off shape, very masculine and versatile. To achieve the finished look, Demchuk instructed the model to flip his head over, then Demchuk sprayed the lengths with Joico I.C.E. Spiker Blast. He lifted his head up slowly and that was the shape!” laughs Demchuk.
Natural Level: 8
Prelighten: Joico VeroLight Lightening Powder + 10-Volume Veroxide
Base Formula: Joico Vero K-PAK Color CCV Violet Corrector + 10-Volume Veroxide
Accent 1: Joico Color Intensity 7/8 oz. Clear + 1/8 oz. Indigo
Accent 2: Joico Vero K-PAK Color ¾ oz. TSB Silver Blonde + ¼ oz. INB Royal Blue Intensifier + 1 oz. 10-Volume Veroxide
Accent 3: Joico Vero K-PAK Color ½ oz. INS Silver Intensifier + ½ oz. Age Defy Clear + 10-Volume Veroxide
Cut & Style: Long hair takes on an edge thanks to a closely-cropped undercut. After fine-tuning the crop, Demchuk created three horizontal lines within the crop to “ground” the shape. The lengths were shaped with a medium vertical layer cut. To create the “blooming,” erratic texture, Demchuk applied Joico Smooth Cure Leave-In Rescue Treatment to damp hair before blow drying. Once strands were dry, he misted with a thermal protectant spray and used a micro-crimping iron to crimp the lengths. He gathered the back into a French twist, backcombed the top, misted the hair with Joico I.C.E. Spiker Blast and molded the final shape with his hands.
Natural Level: 5
Prelighten: Joico VeroLight Lightening Powder + 20-Volume Veroxide
Scalp to midlengths: Joico Vero K-PAK Color 2 oz. 4RV Red Claret + 1 inch ribbon 1N Black + 10-Volume Veroxide
CONTINUE ON PAGE TWO BELOW.
Ombré ends #1: Joico Vero K-PAK Color ¾ oz. 5XR Crimson + ¼ oz. 7XR Scarlet + 10-Volume Veroxide.