DURA CHI Hair Collection by Farouk Systems' Patrick Kalle

By Lauren Salapatek | 02/12/2014 2:38:00 PM

 

Farouk Systems, Inc. introduces the DURA CHI Professional line of styling tools, available exclusively to salon professionals. The line is being released in phases: the clippers, equipped with manganese steel blades, were pre-released in December; the dryer, enhanced with Rapid Clean TechnologyTM, launches in February, followed by titanium-infused ceramic curling irons in March 2014.

“The DURA CHI line is comprised of three tools that introduce unique, groundbreaking technologies that aim to maximize durability, increase power and raise the standard for precision styling capabilities for professionals. We are excited to once again provide the professional industry with an exclusive line of professional tools,” said Basim Shami, CEO of Farouk Systems, Inc.

Here, CHI provides MODERN with their DURA CHI Collection:

CREDITS:

Hair: Farouk Systems Creative Director, Patrick Kalle

Photography: Richard Monsieurs

Make-up: Juliette den Ouden

Fashion Styling: Dair by Odair Pereira

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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