Forward Motion

By Lauren Quick | 08/01/2014 10:59:00 AM

 

Digital outlets have forever altered the way we interact with one another, and Sebastian Professional is using the digital age to change how we perceive hair.

2014 Sebastian What’s Next Award winners Katey-Bug Browne (New Talent category) and Heather Rae Cheszek (Professional category) created futuristic, dimensional styles inspired by Sebastian’s EvoTech collection to compete and win in their respective categories—then recreate and rework new styles after the last of the competition confetti had fallen.

EvoTech is all about new and different shapes and textures. Pleating and stitching techniques were used to heighten the collection and make changes available on-demand.

“Each look is multidimensional—every style is transformable,” says Shay Dempsey, Sebastian Professional global art director. “These strong, textured shapes can be accentuated and expanded to create something different.”

 

CREDITS:

Hair: Katey-Bug Browne, Heather Rae Cheszek
Make-up: Liza Macawilli
Photography: Michael Pool
Fashion styling: Cynthia Freund

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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