Sam Villa and Geneva Cowen Get Inspired By The Jetsons

Hair: Sam Villa

Art Direction/Color: Geneva Cowen

Assisted by: George Garcia, Andrew Carruthers, Tina Calzaretta, Mary Urban

Photography: Shalem Mathew, Mitch Kitter

Make-up: Paula J. Dahlberg

Fashion styling: Pascal Sauvageau, Jeremie Cote

Fashions: plastic pieces, House Of Vile; beaded pieces, Lucian Matis

When cutting and color duo Sam Villa and Geneva Cowen decided to team up for a photoshoot—they wanted to create finishes that featured vibrant, unnatural hair color, “anti-head forms” and avant garde shapes. For inspiration, they looked to the 1960s animated sitcom The Jetsons— and used classic favorites for foundations in the styles.

The beehive, pompadour, chignon and French twist set the tone for this TechKnology collection that features exaggerated, colored and tilted silhouettes with precision cutting and polished texture.