Coney Island Queen: Joshua Falewitch -- “I was inspired by the music of artist
Lana Del Rey, which is very light, airy and mysterious.
I pulled a lot of inspiration from the energy coming
from the '50s-influenced fashion. Her hair color is a
beautiful rust-like shade inspired by Florence Welch.
For the styling, braids are so in right now, and if you
look at the popular images on Pinterest, this is what’s
trending. I wanted to take what’s current in hair and
fashion, but add in microcrimping and texture to put
my personal twist on it on a classic look.”
Elizabethan
Decadence: Artist: Meredith Tye -- “I went through
history to find powerful women,
like Elizabeth I, who always wore a
crown or a tiara. I wanted to create
that strong silhouette, but out of
women’s hair. During Elizabeth’s rein,
there were restrictions in place called
Sumptuary Laws—laws for clothing,
colors you could wear that indicated
social status and class. I drew from
these laws in the lace wardrobe and
to create the reds, purples and golds,
colors reserved only for royalty.”
Southwestern
Sunset: Artist: Natalie Fox -- “Shaved hair,
chalking and graphics are so on
trend right now—my inspiration
came from that, but, instead,
using colored rubs to create
the same effect on slickedback
hair. I used the southwest
sunset as inspiration for the
color, and was infl uenced by the
Mayan calendar coming to an
end in 2012—which many look
to as a premonition of change
and new beginnings.”
Visions of Light: Artist: Suzy Henningsgard -- “This look all started with
my brother, a rock ‘n’ roll, heavy metal
guy. He has the most-gorgeous long,
Italian hair and when he listens to music
he whips it around. My inspiration is
visions of light, and the way textured hair
looks with light shining through it.”
Opaque
Asymmetry: Artist: Timmy Willy -- “My initial inspiration
for this shoot came from the
perfection seen on mannequins
at clothing stores. And the red
hair choice came from being
recognized through my own
red hair. This represents society
conforming through make-up,
fashion and perfection. But the
hair represents, “Be unexpected,
be yourself and, ultimately, be
remembered.”
5 Degrees of Separation: Todd Kane -- “My concept is 5 Degrees of Separation from Vidal Sassoon.
My mentor is Chystofer Benson, who was trained by Damien Carney. Damien
was trained by Trevor Sorbie, who was trained by Sassoon. This classic
bob has the vision of Trevor, the precision of Damien, the explosion of color
through Chrystofer, and I added my heart to it. Hair + heart = imagine.”
Coney Island Queen: Joshua Falewitch -- “I was inspired by the music of artist
Lana Del Rey, which is very light, airy and mysterious.
I pulled a lot of inspiration from the energy coming
from the '50s-influenced fashion. Her hair color is a
beautiful rust-like shade inspired by Florence Welch.
For the styling, braids are so in right now, and if you
look at the popular images on Pinterest, this is what’s
trending. I wanted to take what’s current in hair and
fashion, but add in microcrimping and texture to put
my personal twist on it on a classic look.”
Elizabethan
Decadence: Artist: Meredith Tye -- “I went through
history to find powerful women,
like Elizabeth I, who always wore a
crown or a tiara. I wanted to create
that strong silhouette, but out of
women’s hair. During Elizabeth’s rein,
there were restrictions in place called
Sumptuary Laws—laws for clothing,
colors you could wear that indicated
social status and class. I drew from
these laws in the lace wardrobe and
to create the reds, purples and golds,
colors reserved only for royalty.”
Southwestern
Sunset: Artist: Natalie Fox -- “Shaved hair,
chalking and graphics are so on
trend right now—my inspiration
came from that, but, instead,
using colored rubs to create
the same effect on slickedback
hair. I used the southwest
sunset as inspiration for the
color, and was infl uenced by the
Mayan calendar coming to an
end in 2012—which many look
to as a premonition of change
and new beginnings.”
Visions of Light: Artist: Suzy Henningsgard -- “This look all started with
my brother, a rock ‘n’ roll, heavy metal
guy. He has the most-gorgeous long,
Italian hair and when he listens to music
he whips it around. My inspiration is
visions of light, and the way textured hair
looks with light shining through it.”
Opaque
Asymmetry: Artist: Timmy Willy -- “My initial inspiration
for this shoot came from the
perfection seen on mannequins
at clothing stores. And the red
hair choice came from being
recognized through my own
red hair. This represents society
conforming through make-up,
fashion and perfection. But the
hair represents, “Be unexpected,
be yourself and, ultimately, be
remembered.”
5 Degrees of Separation: Todd Kane -- “My concept is 5 Degrees of Separation from Vidal Sassoon.
My mentor is Chystofer Benson, who was trained by Damien Carney. Damien
was trained by Trevor Sorbie, who was trained by Sassoon. This classic
bob has the vision of Trevor, the precision of Damien, the explosion of color
through Chrystofer, and I added my heart to it. Hair + heart = imagine.”
In 2011, Matrix launched Spread the Love—a competition that selects six recent beauty school graduates to participate in a six-month-long adventure—traveling the country to interact with the industry, from stylists, salon owners and supply store owners, to educators, manufacturers and marketers. Each is mentored by Matrix Artistic Directors, while on the road, on stage at trade shows or, in this case, on set at a photoshoot.
At the beginning of Spread the Love 2012’s journey, the six “ambassadors” were tasked with brainstorming a photoshoot concept, and working throughout the remaining months of their service to flesh out that concept and, the culmination of their journey, execute it on set with MODERN SALON.
Hair: Spread the Love Team 2012
Photography: Joseph Cartright
Make-up: Danielle Donahue
Fashion styling: Rod Novoa
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