Labor of Love

By Alison Alhamed | 07/30/2012 3:44:00 PM


In 2011, Matrix launched Spread the Love—a competition that selects six recent beauty school graduates to participate in a six-month-long adventure—traveling the country to interact with the industry, from stylists, salon owners and supply store owners, to educators, manufacturers and marketers. Each is mentored by Matrix Artistic Directors, while on the road, on stage at trade shows or, in this case, on set at a photoshoot.

At the beginning of Spread the Love 2012’s journey, the six “ambassadors” were tasked with brainstorming a photoshoot concept, and working throughout the remaining months of their service to flesh out that concept and, the culmination of their journey, execute it on set with MODERN SALON.

Hair: Spread the Love Team 2012
Photography: Joseph Cartright
Make-up: Danielle Donahue
Fashion styling: Rod Novoa






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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