In 2011, Matrix launched Spread the Love—a competition that selects six recent beauty school graduates to participate in a six-month-long adventure—traveling the country to interact with the industry, from stylists, salon owners and supply store owners, to educators, manufacturers and marketers. Each is mentored by Matrix Artistic Directors, while on the road, on stage at trade shows or, in this case, on set at a photoshoot.

At the beginning of Spread the Love 2012’s journey, the six “ambassadors” were tasked with brainstorming a photoshoot concept, and working throughout the remaining months of their service to flesh out that concept and, the culmination of their journey, execute it on set with MODERN SALON.

Hair: Spread the Love Team 2012
Photography: Joseph Cartright
Make-up: Danielle Donahue
Fashion styling: Rod Novoa