Inspiring spring styling, an exclusive debut from the Aquage Artistic Team.
Hair: Eric Fisher, Tausha Ostrander, Nogodar Martinez and Brooke Stanley for Aquage
Photography: Luis Alvarez for Aquage
Make-up: Wanda Alvarez
Fashion styling: Patric Chauvez
WHAT’S THE OCCASSION?
Today’s clients— especially younger ones—don’t require a special event to want to look special. They love doing their own braids and “messy updos.” But the spring season brings plenty of formal and fun opportunities to lure them into your salon for low-risk, high-impact looks that they and their friends can’t create at home. According to Luis Alvarez, co-founder and creative director of Aquage and its Artistic Team, if you can craft a fresh, fast, contemporary updo or beautiful and intricate looking style in 15 minutes or less, then your salon earns a new base of loyal young clients with lucrative disposable income to spend. Alvarez’ premise was the inspiration for the assignment he gave his team for the MUSE collection, highlighted here and on the cover, and showcased in the newest Aquage education DVD. The video shares complete how-tos on 15 Muse styles, all created in eight to 15 minutes each. Meet Muse here, then at Aquage shows throughout the country, launching at ABS in Chicago this month.
PREPARE TO INSPIRE
The Muse Collection was designed to entice the young and young at heart to look to a salon expert to handcraft a modern updo that is more “gathered” than coiffed. Knowing that speed and ease is of the essence with these styles, the Aquage team recommends starting with silky-smooth coils, treated with Aquage SeaExtend Silkening Shampoo, Conditioner and Power Infusion.
FIND YOUR MUSE
To experience more of the Muse Collection, visit modernsalon.com/aquagemusevideo to see an exclusive, free video excerpt of Aquage Artistic Team member Eric Fisher creating The Muse cover model. To practice all of the Muse collection techniques, acquire your own copy of the complete Muse DVD, available with product purchase at Aquage shows or by emailing firstname.lastname@example.org or calling 877-238-1100 ext. 106.