Rich RedsColor: Patrick Fitzwater
Cut: Ruth Roche
Assistants: Dhaniel Doud and MKAT
Photography: Roberto Ligresti
Make-up: David Maderich for mistermakeup.com
Fashion styling: Beagy Zielinski

While Redken and Pureology have been “sisters” for years, the lines have never been featured together in any publication. In this MODERN exclusive, view the results of the first-ever collaboration of the two powerhouses.

Tapped for shape was Pureology’s Colour Ambassador Ruth Roche, while color formulation and design was handled by Redken Artist and Chromatics Artistic Advisor Patrick Fitzwater.

“We are showcasing reds because we are putting the ‘red back in Redken,’” says Fitzwater. “Redken has created a new Rubilane technology which started the whole ‘red-alution’,” he says. “The R5 technology allows us to get longer-lasting, more vibrant reds. So many color lines are either blue or orange based. With this, we can now offer the whole palette.” According to Fitzwater, “This non ammonia, shine producing, fortifying color is great because it offers a healthier approach to hair color. My clients are more comfortable with the results as well as the luxurious experience. It is a luxury line of color and it’s so exciting to combine it with Pureology, a luxury line of hair care.”

Roche chose to create the fresh silhouettes using several of her favorite texturizing techniques. “I am developing new ways to create internal texture all the time,” she says. “Not only are they fun to do, but each creates a unique and special texture. I used three of my favorites here: polka dot, ripple layers and curtains.”

See the how-tos:

How-to: In the Red

How-to: Red Cross