The '40s Making a Comeback: Rolls, Flat Waves, Low Side Parts

By Lauren Salapatek | 04/10/2014 2:07:00 PM

 

click image to zoomWade Blackford, a KEVIN.MURPHY Ceative Team & Style Master Educator and Creative Team Educator for Chumba Concept Salons in Australia According to Wade Blackford, a KEVIN.MURPHY Ceative Team & Style Master Educator and Creative Team Educator for Chumba Concept Salons in Australia, the ‘40s will make a big come back in summer 2014 with rolls off the face and onto the face, flat waves and very low side parts.

“Don't think big think small,” says Blackford. “You will see messy or neat hair, but it won’t be big. Elegance is still in. Think haircut shapes from Mad Men but stylized so they don’t flatter the housewife like in the past few seasons, but more femme fatale.

‘70s Rock ‘n’ Roll haircuts are on their way back with a return to texture and a more natural feel. Color will move back toward more natural tones while brights and fluorescents “are on their way out.” Reds and Corals will be us for another season and will be featured strongly editorially.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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