Sam Villa and Geneva Cowen Get Inspired By The Jetsons

By Alison Alhamed | 10/02/2013 11:21:00 AM


Hair: Sam Villa

Art Direction/Color: Geneva Cowen

Assisted by: George Garcia, Andrew Carruthers, Tina Calzaretta, Mary Urban

Photography: Shalem Mathew, Mitch Kitter

Make-up: Paula J. Dahlberg

Fashion styling: Pascal Sauvageau, Jeremie Cote

Fashions: plastic pieces, House Of Vile; beaded pieces, Lucian Matis

When cutting and color duo Sam Villa and Geneva Cowen decided to team up for a photoshoot—they wanted to create finishes that featured vibrant, unnatural hair color, “anti-head forms” and avant garde shapes. For inspiration, they looked to the 1960s animated sitcom The Jetsons— and used classic favorites for foundations in the styles.

The beehive, pompadour, chignon and French twist set the tone for this TechKnology collection that features exaggerated, colored and tilted silhouettes with precision cutting and polished texture.






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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