Wella Professionals collaborated with more than 20 world renowned stylists, including Global Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood (Color), to identify the emerging styles of 2014.
These trends are adapted within Wella Professionals globally recognized platform, TrendVision, an event known for pioneering salon trends for women, and offering stylists the chance to express their creative abilities by interpreting them in an international competition.
NEW FOR 2014:
This year Wella Professionals is embarking on a fresh TrendVision era. Rather than deploying one annual theme with four corresponding trends, Wella will now unveil two seasonal movements: one representing Spring/Summer and the second reflecting Autumn/Winter – similar to that of a fashion designer’s collection.
Additionally, within each of the movements there will be three collections created, each offering a unique interpretation of the trend.
Looks in the Spring/Summer collection:
Seasonal “Pret a Porter” - Obtainable looks that enable stylists to bring the trend to life, creating professional color, cut and style in their salons.
Editorial Trend Styles - Showcases the styles seen on the catwalk as translated through the fashion industry.
Haute Couture - The highest level of creative expression designed to showcase and to inspire a full spectrum of creativity.
SPRING/SUMMER TREND: URBAN NATIVE:
Defined as a techno-savvy, but nature-connected woman, the "Urban Native" is de-cluttering, slowing down and listening to body and mind, while reconnecting with life.
From a styling perspective the Spring/Summer 2014 trend offers a “deconstructed, very natural feeling to the hair with textures where they should be. Hair isn’t ironed flat or over-styled – it’s natural, pretty but a little bit edgy. The style is much looser and much cooler, which reflects the personality of the girl who wears it,” says Souleiman.
From a color point of view, the Urban Native movement shifts the hair color palette by transitioning away from bright and intense colors into soft corals and bleached pastels – a look that Woods says is “very soft pastel that almost has a washed out quality.”
An easy introduction to the feel of Urban Native is Eugene Souleiman’s interpretation at Peter Som Spring/Summer 2014, where the hair highlighted a natural balance of texture but was designed with a city girl in mind. Eugene kept the hair looking effortless and cool, focusing on the beauty in imperfection. The hair was scraped back with no parting, then tied in a quick knot at the back and deliberately left looking unfinished.
Stay tuned for the Fall/Winter 2014 looks from Wella.