SUDZZfx Launches Academy and Debuts New Collection

By Anne Moratto | 01/20/2014 3:05:00 PM


The grand opening of SUDZZfx Academy took place on January 19 and 20 at Creative Director Carla Ross' SLASH Salon in Santa Monica, CA.

SUDZZfx product line emphasizes "artful design and innovative science" and SLASH Salon provided the perfect setting and Ross the ideal voice for the brand. An intimate group of SUDZZfx educators gathered to learn a common language and to learn technique from Ross, including presentation and on-stage smarts.  

Ross spent a decade shaping the artistic vision of Jingles International as Art Director. Ross taught a three- part curriculum at the Academy that covered the fundamental theories of shape, texture, line, design, and silhouette.

In addition to the creation of the SUDZZfx Academy, Ross will developing a series of hands-on classes, webinars, videos and trend forecasts.

SUDZZfx also recently debuted its first formal collection, "Urban Icons" 15 looks from 15 cities representing those urban center's most iconic point of time, from 1950’s Saville Row in London to 1980’s South Beach, Miami.

To see the full collection and learn more visit:







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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