Hair design and creative direction: Irvine and Louise Rusk
Photography: Robert Lynden
Make-up: Gregg Brockington
Fashion styling: Michael Tucker

Strong silhouettes are destined to be professional and consumer favorites this year, if you ask the team behind Rusk’s latest Bespoke Collection.

Irvine and Louise Rusk, who served as Creative Consultants and Creative Directors for this Rusk 2013 photo shoot, (and their first time collaborating with the brand in a decade), created the images to serve as a guide and inspiration for the Rusk educational platform, designed to excite and provoke stylists around the world. The three finishes have been named after each model’s first name: Brooke, Iris, and Ayden.

“Louise and I spent a lot of time in Europe the last few years and have been very influenced by the looks of young females in the music industry,” says Irvine Rusk. “They make strong independent, statements with their hair. Here in the USA, look at Rihanna. She makes a statement with her clothes and hair.”

The key to creating the shapes in the Bespoke Collection is to design precise lines which are then broken up with texturizing scissors. “The silhouettes are all very strong, customized and Rusk.”