Farouk Systems, Inc. introduces the DURA CHI Professional line of styling tools, available exclusively to salon professionals. The line is being released in phases: the clippers, equipped with manganese steel blades, were pre-released in December; the dryer, enhanced with Rapid Clean TechnologyTM, launches in February, followed by titanium-infused ceramic curling irons in March 2014.

“The DURA CHI line is comprised of three tools that introduce unique, groundbreaking technologies that aim to maximize durability, increase power and raise the standard for precision styling capabilities for professionals. We are excited to once again provide the professional industry with an exclusive line of professional tools,” said Basim Shami, CEO of Farouk Systems, Inc.

Here, CHI provides MODERN with their DURA CHI Collection:

CREDITS:

Hair: Farouk Systems Creative Director, Patrick Kalle

Photography: Richard Monsieurs

Make-up: Juliette den Ouden

Fashion Styling: Dair by Odair Pereira