French hairdresser, Laurent Micas works with Eric Zemmour in Nice. Eric is an Ambassador for L'Oréal Professionnel and Laurent travels around the world with him, showcasing the brand. But, says Micas,  while "Eric makes only women pics, I want to expand photos about men."

Micas also shot the imags. He describes the style-transition this way:

"Hair has big volume but is still restrained. First look is natural, a little wavy, and stay-at-home. Second is a going out for a nice dinner hair and is more sleek and styled. The third look is spiked, dance club, late night."

In this shoot, Micas used L'Oréal Professionnel Homme Styling Clay and Infinium Finishing products.