“ PureForm Methodology looks at hair as a fabric—and we cut according to the way that fabric is colored. It’s all about cutting for the color.” —Ruth Roche
“ PureForm Methodology looks at hair as a fabric—and we cut according to the way that fabric is colored. It’s all about cutting for the color.” —Ruth Roche
Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models.
Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models.
A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com. Cotton camisole, silk skirt, mohair sweater and corsage by Paul Smith.
A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com. Cotton camisole, silk skirt, mohair sweater and corsage by Paul Smith.
Hair: Ruth Roche with Jay Palaniuk, PureArtist Photography: Roberto Ligresti Make-up: David Maderich, davidmaderich.com Fashion styling: David Widjaja
Hair: Ruth Roche with Jay Palaniuk, PureArtist Photography: Roberto Ligresti Make-up: David Maderich, davidmaderich.com Fashion styling: David Widjaja
Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
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“ PureForm Methodology looks at hair as a fabric—and we cut according to the way that fabric is colored. It’s all about cutting for the color.” —Ruth Roche
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“ PureForm Methodology looks at hair as a fabric—and we cut according to the way that fabric is colored. It’s all about cutting for the color.” —Ruth Roche
Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
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Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
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Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models.
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Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models.
A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com. Cotton camisole, silk skirt, mohair sweater and corsage by Paul Smith.
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A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com. Cotton camisole, silk skirt, mohair sweater and corsage by Paul Smith.
Hair: Ruth Roche with Jay Palaniuk, PureArtist Photography: Roberto Ligresti Make-up: David Maderich, davidmaderich.com Fashion styling: David Widjaja
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Hair: Ruth Roche with Jay Palaniuk, PureArtist Photography: Roberto Ligresti Make-up: David Maderich, davidmaderich.com Fashion styling: David Widjaja
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Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
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Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
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Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
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Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
Related:
Shade and Design (hair collection)
Clean Lines (step-by-step)
Shade and Design Cut (step-by-step)

Shade and Design

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