Wella's TrendVision Spring/Summer 2014 Trend: Urban Native

By Lauren Salapatek | 04/18/2014 2:46:00 PM


Wella Professionals collaborated with more than 20 world renowned stylists, including Global Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood (Color), to identify the emerging styles of 2014.

These trends are adapted within Wella Professionals globally recognized platform, TrendVision, an event known for pioneering salon trends for women, and offering stylists the chance to express their creative abilities by interpreting them in an international competition.

click image to zoomSeasonal "Pret a Porter" Trend

NEW FOR 2014:

This year Wella Professionals is embarking on a fresh TrendVision era. Rather than deploying one annual theme with four corresponding trends, Wella will now unveil two seasonal movements: one representing Spring/Summer and the second reflecting Autumn/Winter – similar to that of a fashion designer’s collection.

Additionally, within each of the movements there will be three collections created, each offering a unique interpretation of the trend.

Looks in the Spring/Summer collection:

Seasonal “Pret a Porter” - Obtainable looks that enable stylists to bring the trend to life, creating professional color, cut and style in their salons.

Editorial Trend Styles - Showcases the styles seen on the catwalk as translated through the fashion industry.

Haute Couture - The highest level of creative expression designed to showcase and to inspire a full spectrum of creativity.

click image to zoomEditorial Trend


Defined as a techno-savvy, but nature-connected woman, the "Urban Native" is de-cluttering, slowing down and listening to body and mind, while reconnecting with life.

From a styling perspective the Spring/Summer 2014 trend offers a “deconstructed, very natural feeling to the hair with textures where they should be. Hair isn’t ironed flat or over-styled – it’s natural, pretty but a little bit edgy. The style is much looser and much cooler, which reflects the personality of the girl who wears it,” says Souleiman.

From a color point of view, the Urban Native movement shifts the hair color palette by transitioning away from bright and intense colors into soft corals and bleached pastels – a look that Woods says is “very soft pastel that almost has a washed out quality.”

An easy introduction to the feel of Urban Native is Eugene Souleiman’s interpretation at Peter Som Spring/Summer 2014, where the hair highlighted a natural balance of texture but was designed with a city girl in mind. Eugene kept the hair looking effortless and cool, focusing on the beauty in imperfection. The hair was scraped back with no parting, then tied in a quick knot at the back and deliberately left looking unfinished.

Stay tuned for the Fall/Winter 2014 looks from Wella.

click image to zoomHaute Couture Trend






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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