Beth Minardi, spokesperson for Joico’s Vero K-Pak color, knows how to make her blonde and strawberry blonde clients look like they were born that way. “We’re going for a richer, more natural blonde—more sophisticated,” she says.
Hair color: Beth Minardi
Hair cut: Tammy Laimos
Assisting: Gion Vincent
Photography: Roberto Ligresti
Make-up: Gareth Green
Fashion styling: David Widjaja
Leopard print velvet and lace dress
by Dolce & Gabbana
PRODUCTS AND TOOLS
Permanent Color: Vero K-Pak Color
Demi Color: Vero K-Pak Chrome
Foils: Alufoils
Shampoo/Conditioner: K-Pak Color
Therapy Shampoo and Conditioner
Stylers/Protectants: All by K-Pak:
Deep Penetrating Reconstructor, Protect
and Shine Serum, Leave-In Protectant,
Protective Hairspray
Iron: K-Pak ReconstrRx Vapor Iron
Blower: Twin turbo dryer
“If all foils go roots to ends it
looks stripe-y. Some should be
sliced and others woven. In
addition, with the color design,
foils should be closed, not
folded, to prevent marks and
make it easier to remove.”
Putty slashed jersey dress with
built in gold necklace by Gucci
Related:
Vanilla Blonde by Beth Minardi (how-to)
Strawberry Spice by Beth Minardi (how-to)
Vanilla and Spice (hair collection)
Vanilla Blonde by Beth Minardi (how-to)
Strawberry Spice by Beth Minardi (how-to)
Vanilla and Spice (hair collection)
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