Pravana Platinum How To: Winter-White Formula and Maintenance

By Alison Alhamed | 12/16/2013 10:12:00 AM


The winter months mean earlier sunsets, darker skies and deeper, darker, richer clothing and nail lacquers--but the beautiful contrast of winter is the first sight of snow. Pravana colorists say the pure winter white on the backdrop of this dark season is magical.

Things to Consider

• Platinum hair is easier to achieve on hair that is naturally in the light blonde range

• Lightening naturally darker hair to a level 10 with no remaining yellow may take multiple applications and considerable time

• Pravana's Pure Light Power Lightener is designed to lift 7 levels and beyond, and its time-release controlled processing is great for clients looking to achieve those higher levels of lift

Next Steps

Once you’ve achieved the lightest blonde level 10 results, Pravana ChromaSilk 10.07 is the perfect sheer violet to give hair that beautiful, bright, winter white tone, or add a touch of silver to your color with ChromaSilk 10.02.


Maintaining beautifully shiny, healthy, and true-to-tone platinum hair requires quality at-home care and a visit to the salon every 3-4 weeks. Not only does the out growth need to be touched up, but the tone will need to be refreshed regularly. Pravana’s Pure Light Brightening Shampoo and Conditioner will help clients maintain their platinum tone and high-shine at home, while NEVO 60 Deep is a must for maintaining moisture and strength in this chemically dependent color.






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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