On runways, red carpets and street style, relaxed and beachy waves have been prevailing for quite some time now, and it doesn't look like they're going anywhere.
For you, the beach wave is easy to show a client how to do and provides at least a couple retail opportunities (hello, sea salt spray from every brand, ever).
And for your client, they can take less time to style via air-drying, hold onto their color longer and decrease heat damage from blowdryers.
Basically, everyone wins. We've rounded up six of our favorite ways to do the wave so that you can, too.
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|click image to zoom2010 Jeffrey Mayer||Mila Kunis: Tight, disheveled waves|
|Stefania D'Alessandro/Getty Images||New waves from Blumarine fall/winter 2014 Milan|
|click image to zoom||Uniform, long, soft waves from Stella McCartney Resort 2015|
|click image to zoom||Beach waves in 5 steps|
|click image to zoom||Lorde: Coachella waves|
|click image to zoom||Selena Gomez: Beachy curls at 2014 Nickelodeon Kids' Choice Awards|