By Victoria Wurdinger | Updated: 04/08/2014 2:10:00 PM
“This was a look created for Joico’s new brand imagery to go with its new tagline “Joico—Turn Heads.” We wanted a high-lift blonde that showcased a beautiful, lustrous shine,” says Sue Pemberton, Joico Vero K-PAK Color International Artistic Director.
By Lauren Quick | Updated: 04/08/2014 10:00:00 AM
J. Gordon Designs stylist Chelsea Vowell crafted a warm, rich honey blonde to take her client lighter. She shares her formula secrets with MODERN so that you can recreate the color!
By Anne Moratto | Updated: 04/08/2014 8:08:00 AM
Amy Washburn (@amydoubleyouuu on Instagram) is a Matrix Artistic Educator and stylist at the Regis Salon in the Mall of America. We loved her warm rose gold finish so asked for her formula. Here it is!
By Alison Shipley Alhamed | Updated: 04/07/2014 10:04:00 AM
When we spotted DJ Victory at America's Beauty Show, she had her famous pastel purple hue--which had more of a silver/gray finish--but also some mint green spot color and we knew we had to track down her formula.
By Lauren Quick | Updated: 04/07/2014 9:18:00 AM
Colorist Kathryn Hornick shares a double-process blonde formula for a natural level 7 with severely outgrown foils. Great color for springtime!