American Baliage

09/29/2011 11:07:00 AM


“I wanted to put a kick in the natural color. I wanted to create believable contrast—to accent the cut with dimension and create a more fashion forward ‘color against color’ finish. I want it to look random, like the sun caught her.” —Beth Minardi

The queen of color design is sharing her latest technique using some of her favorite tools including long foils, unique patterns and special Joico color formulas. Beth Minardi, spokesperson for Joico Vero K-Pak Color and owner of Minardi Salon in NYC, selected an Asian model, sporting some of the toughest hair to lift, to demonstrate that this type of hair can and does offer multiple interesting color possibilities. “Limiting Asian women to burgundy or black is over,” she says. “It’s time to think lighter, brighter and warmer without creating damage or garish results.” Minardi acknowledges there are challenges to lifting this natural shade. “Technically it’s a daunting task,” she says. “It’s not enough to get the hair light. Toning is important. Remember, it’s not the formula, but it’s the way it is applied, processed and placed.”

Hair Color: Beth Minardi

Cut: Stephen Wang

Photography: Roberto Ligresti

Make-up: Julie Pope for TIGI Cosmetics

Fashion styling: Melody Won for David Widjaja Associates











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Chicago  |  September, 30, 2011 at 03:11 PM

Um, that's not baliage (or balayage).

November, 20, 2013 at 06:33 AM

i agree! but she is calling it the "American" balayage.... i believe it was the FRENCH that created it. people can look that up and see the difference. the french didn't use foils! that was the whole concept behind balayage...:)

Hollly omar    
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Dina Point CA  |  October, 03, 2011 at 11:11 PM


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IE  |  October, 04, 2011 at 03:36 PM

Isn't this regular hi-lighting?

Frank Dieterich    
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Garden Grove, CA  |  October, 04, 2011 at 04:51 PM

That make-up look incredible! Great job Mrs. Pope!

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midwest  |  October, 11, 2011 at 09:37 PM

Modern seems to have skipped a few slides. The slide showing the finished tech before processing clearly has some freehand color between foils. With out seeing the free hand technique this is not a good example of how to do baliage "American","French" or any other style.

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hawaii  |  October, 18, 2011 at 11:29 AM

I love it Beth keep them coming

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April, 28, 2014 at 09:49 PM

I agree

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