The queen of color design is sharing her latest technique using some of her favorite tools including long foils, unique patterns and special Joico color formulas. Beth Minardi, spokesperson for Joico Vero K-Pak Color and owner of Minardi Salon in NYC, selected an Asian model, sporting some of the toughest hair to lift, to demonstrate that this type of hair can and does offer multiple interesting color possibilities. “Limiting Asian women to burgundy or black is over,” she says. “It’s time to think lighter, brighter and warmer without creating damage or garish results.” Minardi acknowledges there are challenges to lifting this natural shade. “Technically it’s a daunting task,” she says. “It’s not enough to get the hair light. Toning is important. Remember, it’s not the formula, but it’s the way it is applied, processed and placed.”

Hair Color: Beth Minardi

Cut: Stephen Wang

Photography: Roberto Ligresti

Make-up: Julie Pope for TIGI Cosmetics

Fashion styling: Melody Won for David Widjaja Associates