Sherry Ratay, owner of Florida’s Salon Ratay, is also a renowned colorist and educator who teaches nationally as a Minardi Artistic Colorist. She created these finishes to showcase how colorists can develop results that enhance a client’s existing look, rather than giving her a complete makeover. Using the newly launched Beth Minardi Signature color, which features 56 dimensional, high-shine shades.

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature ColorRed on Red
Model Taylor’s Natural level 3 hair was previously 80-percent highlighted to an orange/yellow.
Step 1: Fill hair with BMS liquid (Beth Minardi Signature shade) 1 ½ oz 6CG + 1 ½ oz 8C + 3 oz of 5 volume developer.
Step 2: Process for 10 minutes under heat and 10 minutes at room temperature, shampoo hair and dry.
Step 3: Alternate lowlights with these four formulas.
•    Joico Chrome 2oz RC6 + 1oz RB4 + a touch of RO with Activator
•    Joico K-Pak 7XR +  20-volume developer
•    BMS (Beth Minardi Signature shade) 6RC + 20-volume developer
•    Equal parts of Joico Orange and Red Intensifiers
Step 4: Process for 45 minutes, shampoo hair and dry.
Step 5: Glaze with BMS liquid 1oz 4RR + 1oz 8C + 2 oz 5-volume developer. Process for 10 minutes.

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

Lit From Within
Model Alyssa’s Natural level 5 hair was taken to a healthy, shiny result with a natural finish.
Step 1: Alternate highlights with these three formulas
•    BMS 2 oz 12 Ice + 2 oz 20-volume developer
•    BMS 2 oz 10BB + 2 oz 20-volume developer
•    BMS 2 oz 9 Ice + 2 oz 20-volume developer
Step 2: Process for 45 minutes, shampoo and towel dry
Step 3: Glaze entire head with BMS liquid 3 oz 10G + 3 oz 5-volume developer. Process for 10 minutes.

 

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

Blonde on Blonde
Model Chrissy’s Natural level 5 hair, which floated up to a Level 8 in the front, was enhanced with a combination of Vero Lights and BMS.
Step 1: Highlight with Joico Vero Lights + 20-volume developer, lifting to pale yellow.
Step 2: Lowlite with Joico 1 oz G6 + 1 oz 9BG + 2 oz 5-volume developer
Step 3: Shampoo and towel dry.
Step 4: Glaze with 1 oz Joico Chrome B9 + 1 ½ oz Activator. Process for 10 minutes.

 

 

VIDEO: Watch Ratay demo the mixing and application of the color, along with befores and afters!