American Culture Global Creative Director Doreen Guarneri has been responsible for honing the skills of emerging talent since fi rst taking to the platform as a key educator in the 1990s. After developing her own line of smoothing treatments and color, she is all about multi-tasking, addressing color and texture in one sitting—and sometimes in one application.

“Keratin works on the cuticle layer of the hair,” she says. “Combining the keratin service with a color service is the optimum way to go. The color allows the hair to open wide permitting deeper penetration of your keratin treatment.”

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