By Lauren Salapatek | 09/28/2012 2:13:00 PM
“People think to have healthy hair, you need shiny hair,” says American Crew Creative Director Craig Hanson. “But a matte look is very modern for men, and the hair can still be healthy.”
Try it: Apply American Crew Ultramatte Gel to hair and brush against the growth pattern. Add a little American Crew Boost Powder to intensify the matte finish and add texture and separation.
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ABOUT THE AUTHOR: Lauren Salapatek
LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR
Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.
For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.
For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.
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