HOW-TO: Chocolate Cherry Crush: New Hue for Brunettes

By Lauren Salapatek | 01/28/2014 9:40:00 AM


A little bit cool, a little bit hot—Beth Minardi Signature Artistic Colorist, Kody Job, puts the bombshell in brunette with this new haircolor design. Luscious and rich, try this technique for a sexy twist on brown haircolor.

click image to zoomChocolate Crush, new hue for brunettes.


STEP 1: To deepen this model’s existing Level 6 Ash Blonde, Job mixed up a delicious blend of equal parts of Beth Minardi Signature Demi-Permanent Liquid Color 4BB/Cocoa Fondue + 6CG/Mango + 5 Volume Developer, and applied the formula to the root area. “You can adjust this ratio depending on the desired amount of depth,” he advises.

STEP 2: For dimension in the midlengths and ends, he applied highlights and lowlights. He highlighted with Beth Minardi Signature Artist Foils, using Joico Vero K-PAK Crème Lightener + 5Volume Veroxide. He lowlighted with Beth Minardi Signature Demi-Permanent Crème Color equal parts of 6BR/Cherry Mocha + 3BR Balsamic + 5 Volume Developer.

STEP 3: After processing for 15 minutes, he rinsed and towel dried the hair thoroughly (three towels!), then glazed all strands at the shampoo bowl for 10 minutes with Beth Minardi Signature Demi-Permanent Liquid Color equal parts 6CG/Mango + 6NB/Suede + 5 Volume Developer.

STEP 4: To style the hair, Job stuck to his belief that, “Sexy hair isn’t perfect. It should be perfectly imperfect, but still better than what you were born with!” Job applied Minardi Luxury Color Care Root Lift Elevating Mist to the roots and a mixture of Abundance Volumizing Foam and Glisten Color Reflecting Drops through the midlengths and ends before drying.

click image to zoomChocolate Crush, new hue for brunettes.







ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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