Natalie Dormer, Sasha Alexander, Bryan Greenberg's NYC Styles

By Lauren Salapatek | 12/05/2013 1:13:00 PM


ECRU and New York Streets recently participated in the 24 Hours Plays NYC (celebrity shows that benefit a variety of worthy causes).

Now in its eighth year, Montblanc and Urban Arts Partnership presented the highly anticipated return of The 24 Hour Plays on Broadway York on November 18, 2013 at the American Airlines Theatre. ECRU New York and New York Streets were the official hair sponsors of the 24 Hour Plays, and styled the hair of Hollywood’s finest, while Kevin Aucoin provided the make-up looks. Below are steps on how to get the look of the A-List celebrities who graced the stage.

Natalie Dormer (Game of Thrones) / Tousled Flirty Tresses

TRY IT: First Natalie’s hair was prepped with New York Streets Dry Shampoo to add body into the hair. For added volume, Natalie’s hair was then set into sectioned curls using a large barreled curling iron to create a tousled, flirty look. ECRU New York Sunlight Finishing Spray Max was used to lock in style for her Broadway performance.

Sasha Alexander (Rizzoli and Isles) / Subtly Sophisticated

TRY IT: First Sasha’s hair was sectioned off and blown out using a large barreled brush. ECRU New York Sunlight Styling Spray was added for body and hold. Then ECRU New York’s Acacia Protein BB Cream was worked through Sasha’s hair to smooth her ends. New York Streets Hairspray was added to finish the look.

Bryan Greenberg (Friends with Benefits) / Masculine Chic

TRY IT: First Bryan’s hair was prepped with New York Streets Dry Shampoo to create body at the roots. Second, New York Streets Paste, a pliable styler for texture and structure, was worked into the hair. Finally, ECRU New York Sunlight Finishing Spray Max was used to provide lasting hold.

click image to zoomNatalie Dormer click image to zoomBrian Greenberg click image to zoomSasha Alexander






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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